Blogging Til I Win A Grammy: Day 1,008

Post #57 of ANNIE B.’s D.I.Y. MAGAZINE

Music Under Glass at the Mitchell Park Domes was totally fantastic, and I did the WAMI Fast Pitch event a few weeks ago and already got a decent cover gig for my cover band! I need to e-mail those contacts every week or so myself since I personally met them at this event. I also got into contact with folks from Chill on the Hill, State Fair, and Port Washington Fish Day – those are some great opportunities that I need to go after!

I guess I am feeling kind of lazy these days. It’s been such a busy and stressful year, and I still feel overwhelmed with everything even though we had such a great year. Now that the CD is out and we should be “done”, there is always a next step! Now we need to start contacting regional & festival booking agents, college booking agents, and I STILL want to get to Europe for a month in 2012.

I need to pick up the slack with the booking since Jodie is unable to commit to her 12 hours/week. Carmen is picking up some of her hours, but she can only do about 3 hours/week. I need to evaluate what is going on with the booking database and pinpoint more venues that will allow the original music to be the main focus. One third of my gigs need to be cover only and 2/3 should be “original-music-friendly” venues, even if I still play a lot of covers at those venues, I need to establish my original music around here as a force to be reckoned with. GB Leighton played at Shank Hall last night and I had no idea. Something is WRONG with this picture!

I am also focusing heavy on building up the ABVC mailing list. There is also a texting group thingy that I should investigate. Not sure if there is a monthly charge or if it’s worth it, but I need to check it out.

Mike and I are both sick today and I am just hoping to get more work done before the end of the night. Been working all day long but not sure on what? What did I accomplish today?

Milwaukee Artbeat stuff:
-updated website & FB page
-sent out a MailChimp*

Annie B & ABVC stuff:
-got a list of 5 or 6 venues in Appleton Area to contact
-website issues addressed (with Heather Acton)
-Jan 21st at Best Place is confirmed as of yesterday… Jackie Bristow sent me her info so I can start promotions
-FB activity, down to 94 friend requests* that I need to answer (UGH!)
-streamlining FB leads with a “lead capture” form being built by Heather

Why does that not seem like very much stuff for a day’s work? Probably because of all the “grunt work” involved in certain tasks… these have a “*” after them. One of my problems is that I don’t trust anyone do to my gruntwork. THAT is a huge problem. I have 2 options:

(1) I need to stop caring so much. That’s when I can trust others to do my gruntwork, because it WILL get done with errors if I let someone else do it. So I have to ask myself, what’s an acceptable rate of error?

(2) I have to automate as much of it as possible. Which costs money (like the lead capture form that I am having built). I need to start looking at list growth once the thing is built and decide if that was a good investment.

It’s no wonder artists supported by labels have such a huge edge over those who are not. All of the many time-consuming tasks being completed by the many components of the machine behind them are allowing them to focus on their music. For us indie artists, finding a balance of the creative side with the business side is difficult at best.

On that note, I’m going to get a snack & pet the kitty!

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